I stay in touch with electricians and have meetings with them from time to time. We have a meeting with an electrician on the 23rd. We call them and provide them with product knowledge because electricians are influential in our business. I am not in touch with customers. If they come, I will offer them tea or coffee.
We have regular meetings with electricians. Since we sell Havells company wire, the company asks us for the support we need. We suggest having a meeting with electricians, and the company covers the cost of the meeting. They send their representatives and set up a base. We provide the platform and invite our electricians, while Havells explains their product features and promotes our brand. They also give us gifts, as is common for companies. For example, RR cables gave a bag or tool kit, and Havells does the same. This influences the customer because they rely on the electrician's expertise, as they may not have technical knowledge about things like 16 or 32 amperes. Whatever the technician suggests, the customer will use. So the electrician has the first influence. Therefore, we target good electricians and maintain a list of them. We try to have meetings with them and inform them about the products we have available. Then, the electricians recommend our products to the customers. We focus on electricians rather than keeping track of individual customers. Customers come to our shop to purchase products, and sometimes we give them a free gift.
Those who have cars and if they face problem in their cars, they come to us. Customers whose free servicing from the showroom gets over, they start coming to us for the servicing. Wherever we might be but customers search for us online and come to us directly. Customers who know us, they recommend us to others also. Some customers come to us through mechanic’s contact also.
See, the customer has sent me the details of the medicines he wants. He is an MR, and through him, we come to know about the stockists in the market and where we can get the medicines. Yes, MRs like him inform us about the stockists. MRs like him call us and let us know that these medicines are available with a particular stockist, and we can easily obtain them from there. They also play a role in our business.